The Latest Barracuda News
Product and Solution Information, Press Releases, Announcements
| Barracuda Networks Announces Enhanced EMEA Channel Partner Program | |
| Posted: Thu Nov 12, 2009 08:48:00 AM | |
|
Barracuda Networks today announced enhancements to its channel program throughout Europe. Highlights of the program include deal registration for increased sales protection as well as a tiered reseller plan to reward successful partners with greater discounts and to aid partner recruitment. Improvements to the channel program are being implemented following months of extensive executive discussions between Barracuda Networks channel executives and partners throughout Europe. “We invested three months of executive time meeting with partners and customers to define the optimal programme and have built in changes with the feedback from those discussions in mind,” said Michael Hughes, vice president of channels at Barracuda Networks. “Barracuda Networks provides 25,000 leads to the worldwide channel every year and we have developed this program to both reward resellers that perform well for Barracuda Networks and to encourage new resellers to join us.” For the first time partners in Europe can take advantage of online deal registration to record deals early on and prevent the customer opportunity from becoming available to other channel partners. Barracuda Networks has also restructured its reseller base into three levels – Diamond, Platinum and Authorized. “The new structure is expected to provide a number of things for our partners including greater control over the sales process, incentive for partners to become certified and trained, as well as to encourage more partners to offer Barracuda Networks solutions as the first on their line card for customers,” said Hughes. Benefits for partners can include up to 30 percent discounts (including deal registration discount of up to 10 percent), rapid replacement, teaming agreements, customized support, sales support in the form of qualified leads, 50 percent not-for-resale discount, as well as the opportunity to sell premium support and more depending on partner level. There is also an initial 90-day pilot program to allow partners an opportunity to meet the qualification criteria for the next status level. |